Kochi, July 3:
Coconut products from India have received an good response at the Summer
Fancy Food Show 2013 held in New York City. The show is North America’s
largest food exhibition.
K. Muralidharan, Director, Coconut Development Board, showcasing the
Board’s TMOC (market promotion) scheme, said it received many enquiries
for Indian coconut products especially tender coconut water, coconut
cream, coconut milk, low fat coconut milk, coconut milk powder, virgin
coconut oil and RBD oil.
The board had displayed many value-added products such as desiccated
coconut powder, coconut milk powder, tender coconut water in cans/tetra
packs and varieties of coconut oil in its stall, he said.
The focus of the event was to synergise the efforts of the Export
Promotion Councils/ trade bodies to highlight the ‘Brand India’ concept
and present a single ‘India Pavilion’ image. As an Export Promotion
Council, the board is mandated to explore the potential of Indian
coconut products in the international market through participation in
international fairs, he said.
The advertisement posters highlighting the goodness of Indian coconut
and coconut food products were exhibited in the board’s stall, which
attracted thousands of visitors from various countries. VVD & Sons
Pvt Ltd, Tamil Nadu, also participated in the show under the banner of
the Coconut Board.
The board’s participation in the 59th edition of Summer Fancy was
arranged by the India Trade
Promotion Organisation (ITPO). Many
organisations, both from Government and the private sector, are
participating under the banner of the ‘India Pavilion’.
Apart from coconut products of edible and non-edible nature, the display
profile covered spices, rice, ready-to-serve meals, confectionery
products, bakery products, pickles, jam, honey, sesame, Indian snacks
and other grocery items.
Source: http://to.ly/mdV7
