The founders of Malayaeegraphy aka MaGra, Hiran Venugopal, chief technical officer, and Orion C Jose, art director of ad firm Salt Mango Tree, had announced their plan to come up with T-shirts, which don Malayalam designs, a few months ago.
Receiving more than 20 orders on its website malwear.in within the first few hours of its launch, Malwear T-shirts have become an instant hit.
A simple T-shirt with MaGra design costs Rs 325. "The price varies from Rs 300 and Rs 450 based on the complexity of designs and variety of colours. One can place order on the website. We also give cash-on-delivery optionhere is Rs 70 for delivery. There is no extra amount for multiple delivery," said Hiran.
Malwear T-shirts carry rib-tickling messages in three categories -- Silma dialogues (Filmi dialogues), VaraTeeyatu (graphic T-shirts) and Vattoli (chaya kuppayam). Around five designs are available in each of the three categories.
Jagathy Sreekumar's famous 'Vidaliya' (film: Thalavattom) to the new generation 'Kili poyi' come in beautiful calligraphic designs. In addition to unforgettable one-liners, catch words like 'ambada' and 'pani pali' are also available on Malwear T shirts.
MaGra team is planning to introduce multiple products using Malayalam calligraphy designs. The team has also launched MaGra mugs. Online shopping company BSYNC is the logistic partner of MaGra.
Malayaleegraphy's Facebook page has received 27,000 likes so far. The initial response on the Facebook page shows that Malware T-shirts are a hit among Malayali online community. Though some T-shirts state 'avanmarku change venamatre change', MaGra team promises that the customers can wait for more interesting varieties.
Source: http://tinyurl.com/lpsgt98
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