Pune, June 19:
Tata Motors today unveiled eight new refreshers across five brands and
launched a customer-focused strategy — Horizonext — for its passenger
vehicles business.
“This is the inflection point for our passenger car business,” Tata
Motors Managing Director Karl Slym said, adding that the vehicles would
be available across dealerships soon.
Some of them would be immediately available, and the rest over the next 90 days.
The company will utilise the capacity at Sanand, the plant where the
Nano is currently made, to make small cars which are part of a product
portfolio planned for roll-out by 2020, Slym said.
Tata Motors has planned a definitive portfolio of products till 2020,
both in segments where it is present today, and also those where it is
not, he added.
“This is an industry first,” Tata Motors President (Passenger Vehicle
Business Units) Ranjit Yadav said, describing about the eight new
refreshers launched in a single day.
“These products clearly indicate the significant improvement we are
bringing in our product quality. While we are working towards our
next-generation product pipeline, today we are bringing the
best-in-class vehicle experience across different passenger car
categories to enhance some of our great existing brands. Besides
offering exciting new features, these cars will be backed by an engaging
purchase experience and a transformed after-sales network,” Yadav
added.
Customer-focused strategy
On Horizonext, the company intends to intense focus on products,
manufacturing practices, quality of service and enriched customer
purchase experience.
“Horizonext is the next step in line with the company’s mission to be
passionate in anticipating and providing the best vehicles and
experiences that excite our customers globally. We are igniting that
passion — so that customers are central to us — in what we are offering
in our products, in the manner we are engaging with them at our
dealerships, and in the processes we have adopted in servicing their
vehicles,” Slym added.
Source: http://www.thehindubusinessline.com/companies/tata-motors-rolls-out-8-upgraded-passenger-vehicle-models/article4829848.ece
