Bollywood comes together for Uttarakhand relief

Disasters can bring out the best and the worst in us. But fortunately, Uttarakhand's Himalayan Tsunami has revealed Bollywood's compassionate side. The Federation of Western India Cine Employees (FWICE) and the Film And Television Producers Guild have buried their differences — and joined hands — to raise funds for the victims of the natural calamity.

"Our intention is to jolt the nation out of its apathy. We Indians have stopped helping our own in their hours of need," FWICE general secretary Dinesh Chaturvedi said.A source, who was present at a meeting between the guild and FWICE, said, "The song, Aye Mere Watan Ke Logo, makes us emotional even after 50 years. So, we are planning to create an emotional appeal through a song. We have approached Prasoon Joshi to write it. The song will have a video featuring celebrities and rescue workers. We expect complete support for it to be aired on all platforms — TV, radio, digital media, etc. All proceeds will be for the victims in Uttarakhand."

President, Film and Television Producers Guild, Mukesh Bhatt, said, "We affirm our solidarity and support in this gargantuan task of providing succor and peace to the affected millions of Uttarakhand."

The industry is considering adopting a village or supporting the effort to resettle some of the local residents. To generate funds, a charity concert might be held very soon.

Actor Nawazuddin Siddiqui, who hails from Uttarakhand, has lauded the initiative. He said, "I am happy that the industry has come forward to help. Each and every contribution will help the people of my state rebuild their lives."

Actress Himani Shivpuri is worried as she is yet to hear from her uncle, who lives in a village near Rudraprayag. She said, "I am glad that Bollywood has taken up this cause. But I don't like when people say that celebrities should come forward to help. I feel every Indian should take part in such initiatives. Also, one needs to make sure that relief reaches the right people."

Source: http://to.ly/5RJN